After earning a graduate degree in design, Indie Ella's founder Jayna Lamb moved from Amsterdam to the Indian state of Goa, where the idea for this unique clothing line was born. Already working with local tailors on her cotton dress designs, she found inspiration with a young lady's recycled sari garments in the marketplace where she sold her cotton designs.

She bought a bundle of the exotic recycled saris and went to work creating a second life for the beautiful material in the form of dresses. Success came quickly as her tiny stall in the night market tripled in size over four months. Jayna spent the next two years bringing her designs to London, Barcelona, Ibiza and back to Amsterdam. Soon growing homesick, she revisited her birthplace in Texas.

She ventured to see if the brand would be received as well in her home country. To her pleasant surprise, within three weeks, she received her largest order ever. This prompted the up and coming designer to make a permanent return to the States. Over 120 boutiques across the United States carry Indie Ella, with the number of shops hoping to carry Jayna's outstanding bohemian designs growing every season.